lisa guzzino

Designer Creative Leader & Passionate Brand Advocate

With over 18 years of experience in consumer goods—including durable products, home goods, electronics, food, and beauty—Lisa Guzzino loves bringing products and people together. She’s passionate about designing fun, informative experiences that not only excite customers but also build trust and loyalty with brands. Whether it’s creating unique brand identities or designing eye-catching packaging, Lisa finds joy in every step of the process.
Experience

OCT 2022 - FEB 2025
MANAGER, BRAND STORYTELLING
Ensured consistency and integrity of brand visuals and strategies across various projects within the internal creative services team and external agency partnerships, ensuring alignment with overarching brand goals and market positioning.

NOV 2021 - OCT 2022
LEAD DESIGNER, MARVEL
Led the development and production of exclusive MARVEL-branded consumer electronics and tech accessories, creating innovative designs that resonate with MARVEL’s iconic brand and loyal fanbase.

FEB 2020 -OCT 2022
FREELANCE DESIGNER
Managed a variety of freelance projects from concept to final production. Developed a complete line of can labels for Lilly Belle Meads, redesigning packaging for 25+ mead flavors.

FEB 2020 - NOV 2021
SENIOR DESIGN MANAGERCollaborated with product managers and brand development teams to provide innovative creative solutions for key brand line-ups, including Hard Candy and Earth to Skin, elevating brand visibility and market positioning.

NOV 2019 - FEB 2020
SENIOR PACKAGING DESIGNER (CONTRACT)
Responsible for the creative development and completion on over 20 various packaging projects including layout, customer reviews, prototype building and final production.

MAY 2009 - MAY 2019
LIXIL WATER TECHNOLOGY
RETAIL GRAPHIC DESIGN MANAGER
Effectively deployed the creative processes, strategies, and success of a global retail creative team of designers. Managed over 300 projects annually including all US retail in-store and online merchandising, packaging, and visual assets.
SOFTWARE
ILLUSTRATOR
PHOTOSHOP
FIREFLY
CHAT GPT
OFFICE 365
FIGMA
PIXLEE
ARTIOS
SALSIFY
EVERNOTE
SKILLS
BRAND STRATEGY
CREATIVE BRIEFS
PACKAGING DESIGN
PRINT PRODUCTION
DISPLAY DESIGN
360 MARKETINg
PROJECT MANAGEMENT
STORY BOARDS
DIGITAL
MOCK-UPS