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Designer Creative Leader & Passionate Brand Advocate
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With over 18 years of experience in consumer goods—including durable products, home goods, electronics, food, and beauty—Lisa Guzzino loves bringing products and people together. She’s passionate about designing fun, informative experiences that not only excite customers but also build trust and loyalty with brands. Whether it’s creating unique brand identities or designing eye-catching packaging, Lisa finds joy in every step of the process.

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WORK

MY WORK
EXPERIENCEO

Experience

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OCT 2022 - FEB 2025

MANAGER, BRAND STORYTELLING

Ensured consistency and integrity of brand visuals and strategies across various projects within the internal creative services team and external agency partnerships, ensuring alignment with overarching brand goals and market positioning.

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NOV 2021 - OCT 2022

LEAD DESIGNER, MARVEL

Led the development and production of exclusive MARVEL-branded consumer electronics and tech accessories, creating innovative designs that resonate with MARVEL’s iconic brand and loyal fanbase.

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FEB 2020 -OCT 2022

FREELANCE DESIGNER

Managed a variety of freelance projects from concept to final production. Developed a complete line of can labels for Lilly Belle Meads, redesigning packaging for 25+ mead flavors.

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FEB 2020 - NOV 2021

SENIOR DESIGN MANAGERCollaborated with product managers and brand development teams to provide innovative creative solutions for key brand line-ups, including Hard Candy and Earth to Skin, elevating brand visibility and market positioning.

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NOV 2019 - FEB 2020

SENIOR PACKAGING DESIGNER (CONTRACT)

Responsible for the creative development and completion on over 20 various packaging projects including layout, customer reviews, prototype building and final production.

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MAY 2009 - MAY 2019

LIXIL WATER TECHNOLOGY

RETAIL GRAPHIC DESIGN MANAGER

Effectively deployed the creative processes, strategies, and success of a global retail creative team of designers. Managed over 300 projects annually including all US retail in-store and online merchandising, packaging, and visual assets. 

SKILLS

SOFTWARE

ILLUSTRATOR

PHOTOSHOP

FIREFLY

CHAT GPT

OFFICE 365

FIGMA

PIXLEE

ARTIOS

SALSIFY

EVERNOTE

SKILLS

 BRAND STRATEGY

CREATIVE BRIEFS

PACKAGING DESIGN 

PRINT PRODUCTION

DISPLAY DESIGN

360 MARKETINg

PROJECT MANAGEMENT

STORY BOARDS

DIGITAL

MOCK-UPS

CONTACT
I WOULD LOVE TO HEAR FROM YOU!

Do you have a creative project you would  like help with?

 

Looking to fill a spot on your team or need some extra support?

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Interested in a copy of my resume?

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Thanks for submitting!

© 2021 LISA GUZZINO

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